adidas should have dropped Derrick Rose a long time ago



As adidas prepares to debut its first collection with James Harden, one sports writer is condemning the brand’s decision to sign Derrick Rose to record-setting $185 million endorsement deal in 2012.

Dan Bernstein of CBS Chicago suggests that adidas may have put too much stock in Rose from the jump, and that the deal has amounted to nothing short of a flop. Following his ACL injury in 2012, “adidas threw itself into staging a series of cinematic television spots touting ‘The Return,’ it then never materialize,” Bernstein writes. As we know, Rose’s injury woes persisted from there, causing him to miss a chunk of both the 2013-14 and 2015-15 seasons.

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