For the fourth year, NIKE, Inc. is honoring Black History Month with a collection that pays tribute to a group of extraordinary athletes and their unwavering dedication to achieving success at the highest levels. Black History Month is always a reminder that athletes worldwide representing the NIKE, Inc. brand have been inspired by a legacy of Pan-African achievement.
The 2014 BHM Collection was designed under the theme, Sport Royalty, to honor Nike’s kings and queens of sport: LeBron James, Carmelo Anthony, Allyson Felix, Maya Moore and Ishod Wair. The collection celebrates the crowning achievements and work ethic of these athletes that have won multiple championships, awards and led with high integrity and commitment both on and off their field of sport.
The 2014 BHM Collection spans across performance and lifestyle with 23 products including footwear, apparel and equipment featuring purple, burgundy, gold, black, grey and the new BHM print graphic. The Nike Basketball BHM Collection features the following footwear and apparel styles:
LeBron 11 BHM
Anthracite/Mtllc Gold-Prpl Vnm
Sizes: 8-12, 13, 14
(Also available in GS sizes: $140)
KD VI BHM
Prpl Vnm/Mtllc Gold-Prpl Dynsty
Sizes: 8-12, 13, 14
(Also available in GS sizes: $100)
MAKING AN IMPACT
One hundred percent of net proceeds (up to $1 million) generated by the 2014 BHM Collection during the month of February will go to the new NIKE Ever Higher Fund, a donor advised fund administered by Charities Aid Foundation of America (CAF America), a national 501(c)3 public charity.
The NIKE Ever Higher Fund will support charitable initiatives that leverage the power of sport to maximize the human potential of underserved youth. The hope is to assist communities with knowledge, resources and tools for the next generation of leaders.
The 2014 BHM Collection will debut with promotional product during pro basketball’s MLK Day games on Jan. 20. The full 2014 BHM Collection will be available worldwide on NDC and Footlocker Here beginning February 1.