Back in 2008, PUMA graced Sneaker Freaker with the honor of co-branding the first Blaze of Glory editions to hit the street. With the sneaker world in the grip of Dunk-mania, the freshly minted Blaze was a somewhat maverick choice, but the pillow-smooth Trinomic cushioning and neoprene bootie construction ticked all our aficionado boxes and we were hooked. Some eight years later, the subsequent releases in the series have firmly cemented the colab’s cult status.
This is a project with an unlikely backstory. When an abalone diver was swallowed whole up to the waist by a great white shark on the East Coast of Australia – and amazingly lived to tell the tale! – the project had its murderous muse. Rejecting a literal approach, colour and texture was used to elaborate on the ‘Great White’ theme, adding an abstract tongue logo that reconfigured the fearsome sight of the world’s most notorious predator in attack mode. Silver mesh, blue water pops, blood-red stitching and a splash of ‘gummy pink’ laid the foundation, while the shiny black plastic panel mirrored a shark’s piercing eye. Flip the shoe over and a ‘river of blood’ seemingly emanates from the Trinomic hexagon cells, emphasised by razor-sharp rubber fangs. An anodised shark tooth dangled from the shoes like a souvenir necklace acquired on a beachside summer vacation… Read more of the story on Sneaker Freaker.